Displaying items by tag: Mobile Video

Global mobile video consumption continues to rise, but growth stabilised in the first quarter this year, with total video plays increasing during the quarter by just 1.8% from the prior year, according to a new report from Ooyala,Telstra's OTT software management subsdiary.

Telstra-owned video software and services US-based subsidiary Ooyala has issued what it says is a wake-up call to media companies which have yet to adopt a data-centric and mobile-first approach to connecting with ever-elusive audiences.

Mobile video plays topped 60% globally for the first time in the fourth quarter of 2017 – garnering a 60.3% share of all video starts, according to new research published by Telstra subsidiary and video software and services vendor Ooyala.

Mobile advertising platform AdColony has launched a suite of interactive mobile video creative products named Aurora HD Video.

Kogan has joined the rush to offer data-hungry mobile users new deals with significantly increased data allowances.

A new whitepaper sees "huge growth in 4G mobile video use by 2020", with the paper highlighting three key focuses for "enabling telco big video business transformation".

Fujitsu has been contracted by the NSW Police Force to supply a fully self-contained Body Worn Video solution that will improve the ability of field officers to collect evidence and streamline administrative processes.

The numbers are staggering. By 2020 smartphone subscriptions will more than double to 6.1 billion, 70 % of the world’s population will be using smartphones, with more than one per individual, and there will be 26 billion connected devices on the way to a predicted 50 billion.

Mobile video engagement platform Incoming Media – a spin-out from NICTA - has closed a US$4.9 million Series A financing round led by Australian venture capital firm OneVentures and Intel’s global investment organisation Intel Capital.

New research conducted by Nielsen for mobile video advertising company AdColony proves that the influence of the 3rd screen is dramatically expanding and becoming a significant factor for brand results. The co-branded "Cross-Platform Video Ad Effectiveness Study" shows that cross-screen viewership, defined as TV and mobile on smartphones and tablets, can drive purchase intent for a brand by 72 percent. With so many consumers multi-tasking while watching TV, this new research set out to measure the impact of "being" with the consumer across all the devices including simultaneous viewership of TV and mobile devices to measure how effective mobile video ads complement television campaigns.