JUser: :_load: Unable to load user with ID: 3729
Wednesday, 07 September 2011 16:30

Mobile advertising thrives in Australia


The Australian mobile advertising market has grown by 38 percent over the last four months, a study revealed, with Australians being the most receptive to mobile ads globally.

According to the Mobile Insights Report, released today by international mobile advertising network, InMobi, the Australian mobile ad market has grown by 38 percent in the quarter ending July 2011, reaching over one billion quarterly ad impressions. InMobi regional director for Australia and New Zealand, Rob Martson, said Australians at first seemed slow at embracing new technologies but were then consistent users.

'While not always first movers, Australians have consistently embraced technology and mobile is no exception,' he said. Earlier this year, another report by InMobi had already identified Australians as the most receptive to mobile ads globally. In February, a survey conducted by InMobi revealed 75 percent of Australia declared to be 'very comfortable with mobile ads' because 'they served an important purpose'.

This trend of growth has been confirmed today by the new quarterly report. Overall, smartphones ad impressions grew by 52 percent, while advanced phones impressions decreased by 4 percent. 'With the Australian penetration level of smartphones as one of the highest in the world and telcos understanding their customer's needs for data packages, there really hasn't been a better time to use mobile advertising,' Martson said.

Also, the report revealed Australians had a preference for Apple's devices, with iOS leading mobile ad impressions by 47.9 percent, a share that is nearly four times the global average. Android followed at 17.7 percent. Other manufacturers, such as Nokia, ZTE, Samsung, Access and LG, suffered losses in ad impressions. According to the study, the iPhone remained the most popular device among users, followed by RIM's Blackberry. The iPad and Samsung's GT-I9000 shared the fourth place.

'Mobile advertising has progressed significantly from pure SMS to banners, Rich Media and indeed 3D ads,' Martson said. 'The personal nature of a phone combined with the potential to entertain, educate and inform makes mobile a must have part of any media schedule'.

Please join our community here and become a VIP.

Subscribe to ITWIRE UPDATE Newsletter here
JOIN our iTWireTV our YouTube Community here


It's all about Webinars.

Marketing budgets are now focused on Webinars combined with Lead Generation.

If you wish to promote a Webinar we recommend at least a 3 to 4 week campaign prior to your event.

The iTWire campaign will include extensive adverts on our News Site itwire.com and prominent Newsletter promotion https://itwire.com/itwire-update.html and Promotional News & Editorial. Plus a video interview of the key speaker on iTWire TV https://www.youtube.com/c/iTWireTV/videos which will be used in Promotional Posts on the iTWire Home Page.

Now we are coming out of Lockdown iTWire will be focussed to assisting with your webinatrs and campaigns and assassistance via part payments and extended terms, a Webinar Business Booster Pack and other supportive programs. We can also create your adverts and written content plus coordinate your video interview.

We look forward to discussing your campaign goals with you. Please click the button below.



iTWire TV offers a unique value to the Tech Sector by providing a range of video interviews, news, views and reviews, and also provides the opportunity for vendors to promote your company and your marketing messages.

We work with you to develop the message and conduct the interview or product review in a safe and collaborative way. Unlike other Tech YouTube channels, we create a story around your message and post that on the homepage of ITWire, linking to your message.

In addition, your interview post message can be displayed in up to 7 different post displays on our the iTWire.com site to drive traffic and readers to your video content and downloads. This can be a significant Lead Generation opportunity for your business.

We also provide 3 videos in one recording/sitting if you require so that you have a series of videos to promote to your customers. Your sales team can add your emails to sales collateral and to the footer of their sales and marketing emails.

See the latest in Tech News, Views, Interviews, Reviews, Product Promos and Events. Plus funny videos from our readers and customers.



Share News tips for the iTWire Journalists? Your tip will be anonymous




Guest Opinion

Guest Interviews

Guest Reviews

Guest Research

Guest Research & Case Studies

Channel News