Thursday, 21 October 2021 11:27

Epson EcoTank printers crank up an astounding 60+ million sales as new next-gen Home models launch


With a clever, new and intuitive Smart Panel app that makes it incredibly easy to set up, monitor, print, scan and more using your EcoTank right from your smartphone or tablet, Epson's EcoTank printers have been the perfect pairing to the work and school from home lifestyle, and with 60 million sales now achieved, it's no surprise to see the Epson EcoTank rank No.1 worldwide!

They may well say the Melbourne Cup is the race that stops the nation, but might they too soon say it's the Epson EcoTank that sank the competition?

Presumably, Jimeoin would have a more comedic take on the situation, but it would certainly be an understatement to say Epson has smashed sales of large, continuous ink tank printers into orbit.

Indeed, Epson advises that, according to the IDC Worldwide Quarterly Hardcopy Peripherals Tracker 2021, and specifically the "Worldwide Ink tank Inkjet MFP/Printer Unit Share CY2020Q2-CY2021Q1" section, Epson's sales of over 60 million EcoTank printers officially makes it the Number 1 ink tank printer vendor worldwide, as of March 2021, and occupies over 62% of large ink tank printer sales globally, which we're told is "45% more than any other printer manufacturer."

Now, one good milestone deserves another, with this being the release of Epson's next-gen EcoTank range for the Home, and Home Office, with the Home models arriving first, and the Home Office models to follow soon.

As the company notes, none of the new models use any ink cartridges at all, with replacement cyan, magenta, yellow and black ink bottles that provide thousands more printed pages costing between $14.99 and $16.99 each depending on the EcoTank model purchased, with a large black ink bottle for the Epson ET-2860 model costing $29.99.

The ink that comes in the box for the first three models is equivalent (in total) to about 174 traditional replacement cartridge, and about 163 cartridges (in total) for the ET-2850.

Now, before we get to the four new Home models, there's the new Epson Smart Panel app for iOS and Android smartphones and tablets, which turns them into "an intuitive control centre for select Epson printers and scanners."

We're told this powerful tool "makes it incredibly easy to set up, monitor, print, scan and more using your Epson product, right from your hand-held device. With quick-configuration features, it offers easy product setup on your wireless network and automatically detects the Epson product you are using.

"You can customise the Smart Panel to your own preferences and requirements as it’s been built to offer everything you need including easily accessing troubleshooting tips in one convenient app," which, as Epson states, is "very clever, very useful and very smart!"

Here's a video of the Epson Smart Panel app in action:

So... What’s so special about the new EcoTank Home printers?

Well, the new EcoTank Home printers that have now launched, (with the Home Office models to follow shortly) consist of four new models, the ET-1810ET-2810ET-2820 and ET-2850.

Epson explains these new models are "specifically targeted and priced at entry level and budget conscious homes, are ideal for families and in particular home schooling. They also include WiFi for easy connectivity."

EcoTank ET-1810

Epson also notes that "To say recent times have been challenging would be another great understatement. That said, one thing that’s become apparent is how home has become the 'everything' place as many have adapted to hybrid work and school environments and having a reliable printer that can meet those new demands has become an absolute necessity." Well, it's easy to agree with that!

EcoTank ET-2810

Epson then goes to state: "From printing important presentations to endless school assignments and entertainment, families are increasingly dependent on performance printing technology to streamline workflows and stay productive.

Epson’s new EcoTank range uses "innovative, heat-free, cartridge-free printing technology which delivers value and convenience for the ideal home printing experience.

"The new EcoTank all-in-one printers offer cartridge-free printing with high-capacity, easily refillable ink tanks for zero ink cartridge waste. Users can save up to 90% with replacement ink bottle versus traditional ink cartridges and each 'low-cost' replacement ink set for the new EcoTank printers is equivalent to about 145 individual ink cartridges – and enough ink to literally print many thousands more pages."

EcoTank ET-2820

So, with Epson's new EcoTank Home printers including thousands of pages worth of ink straight out of the box and with every replacement ink set for fewer out of ink frustrations, it's also good to know that all of these new models utilise "EcoFit" ink bottles for easy, mess-free and worry-free filling.

So, just how good, efficient and cost effective are they?

EcoTank ET-1810  

  • Main function – Printing
  • Connectivity - Wi-Fi and Wi-Fi Direct
  • Print speed – 10 pages per minute black and white, 5 pages in colour
  • Number of printed pages out of the box – 3,600³ Black / 6,500³ Colour
  • RRP $299

EcoTank ET-2810

  • Main functions - Print, Copy and Scan
  • Connectivity - Wi-Fi and Wi-Fi Direct
  • Print speed – 10 pages per minute black and white, 5 pages in colour
  • Number of printed pages out of the box – 3,600³ Black / 6,500³ Colour
  • RRP $399

EcoTank ET-2820

  • Main functions - Print, Copy and Scan
  • Connectivity - Wi-Fi, Wi-Fi Direct and Apple AirPrint
  • Print speed – 10 pages per minute black and white, 5 pages in colour
  • Display screen – 1.44" Colour LCD
  • Number of printed pages out of the box – 3,600³ Black / 6,500³ Colour
  • RRP $479

EcoTank ET-2850

  • Main functions - Print, Auto 2-sided print, Copy and Scan
  • Connectivity - Wi-Fi, Wi-Fi Direct and Apple AirPrint
  • Print speed – 10.5 pages per minute black and white, 5 pages in colour
  • Display screen – 1.44" Colour LCD
  • Number of pages out of the box – 6,500³ Black / 5,200³ Colour
  • RRP $499

Epson ET-2850


All four new models come with a one year warranty, and if you register your printer with Epson, you get a second bonus year free warranty.

What about e-waste and other environmental considerations?

Here, Epson says that "by using an EcoTank cartridge-free printer homes and families not only maximise productivity and enjoy the freedom to print in colour, but also can help reduce the amount of cartridge waste ending up in landfills.

"The new printers leverage heat-free printhead technology that produces sharp text and impressive colour and graphics on virtually any paper type."

You can see my article on Epson's "Turn down the heat" launch here

The video of that launch is embedded below, and shows how serious Epson is taking the environmental challenge by actively producing technologies to mitigate the impacts on planet Earth.

You can also see the wide range of Epson printers and scanners that are compatible with Epson's new Smart Panel App here.

The new printers are available now from the Epson website and, from the links above, and naturally, from all authorised Epson resellers and retailers. Even more information on Epson's EcoTank range is here

Please join our community here and become a VIP.

Subscribe to ITWIRE UPDATE Newsletter here
JOIN our iTWireTV our YouTube Community here


It's all about Webinars.

Marketing budgets are now focused on Webinars combined with Lead Generation.

If you wish to promote a Webinar we recommend at least a 3 to 4 week campaign prior to your event.

The iTWire campaign will include extensive adverts on our News Site and prominent Newsletter promotion and Promotional News & Editorial. Plus a video interview of the key speaker on iTWire TV which will be used in Promotional Posts on the iTWire Home Page.

Now we are coming out of Lockdown iTWire will be focussed to assisting with your webinatrs and campaigns and assassistance via part payments and extended terms, a Webinar Business Booster Pack and other supportive programs. We can also create your adverts and written content plus coordinate your video interview.

We look forward to discussing your campaign goals with you. Please click the button below.



iTWire TV offers a unique value to the Tech Sector by providing a range of video interviews, news, views and reviews, and also provides the opportunity for vendors to promote your company and your marketing messages.

We work with you to develop the message and conduct the interview or product review in a safe and collaborative way. Unlike other Tech YouTube channels, we create a story around your message and post that on the homepage of ITWire, linking to your message.

In addition, your interview post message can be displayed in up to 7 different post displays on our the site to drive traffic and readers to your video content and downloads. This can be a significant Lead Generation opportunity for your business.

We also provide 3 videos in one recording/sitting if you require so that you have a series of videos to promote to your customers. Your sales team can add your emails to sales collateral and to the footer of their sales and marketing emails.

See the latest in Tech News, Views, Interviews, Reviews, Product Promos and Events. Plus funny videos from our readers and customers.


Alex Zaharov-Reutt

Alex Zaharov-Reutt is iTWire's Technology Editor is one of Australia’s best-known technology journalists and consumer tech experts, Alex has appeared in his capacity as technology expert on all of Australia’s free-to-air and pay TV networks on all the major news and current affairs programs, on commercial and public radio, and technology, lifestyle and reality TV shows. Visit Alex at Twitter here.

Share News tips for the iTWire Journalists? Your tip will be anonymous




Guest Opinion

Guest Interviews

Guest Reviews

Guest Research

Guest Research & Case Studies

Channel News