Back in October 2020, Epson celebrated selling more than 50 million EcoTank printers since launching, which is definitely impressive and testament to their popularity.
Since then, companies like Canon and Brother have also come out with models featuring similar tanks of ink so cartridges are not needed, showing that imitation is indeed the sincerest form of flattery.
However, Epson’s EcoTank printers were first launched way back in 2010, so they’ve now been around for over a decade, and given the fact kids and offices like to print a lot of things, they’ve been a great way to save money and effectively “never” run out of ink.
So, to further promote its printers and their extremely awesome features and benefits, Epson says it has “partnered with comedy legend Jimeoin, one of Australia’s and New Zealand’s best-known and most well-loved entertainers, to launch a new nationwide advertising campaign for its EcoTank range of cartridge-free printers.”
The new campaign kicked off on Sunday, 24 January and incorporates multiple channels including free-to-air and catch-up television, radio, social media and in-store.
Jimeoin is an Irish born comedian who moved to Australia and rose to prominence in the 1990s. He is also the star of a movie called The Craic, with the Irish word craic (pronounced crack) meaning fun, a good time had by all, as you can see in the Urban Dictionary.
There are endless clips of Jimeoin’s comedy on YouTube, and he even had his own TV show, thus making him a comedy staple in Australia and New Zealand for years, beloved for his thoroughly relatable and witty observations.
However, as Epson tells us, Jimeoin is also “a dedicated family man and knows all too well the frustration and expense of traditional cartridge printers”, and anyone who has even had to pay around $100 for a new set of cartridges that seem to run out all too quickly can certainly appreciate that!
Epson's ET-4750 Multifunction printer with copier and scanner. There are also EcoTank printers that don't have the copying and scanning function.
As Epson reminds us, its EcoTank printers use “easy-to-fill, supersized ink tanks instead of cartridges that include enough ink in the box to print thousands of pages, which means less waste and fewer trips to the store.”
Jimeoin commented, “Cartridges do my head in. In the beginning you buy a cheap printer and then six months later the cartridges run out and they cost more than the printer. And you forget how to change the cartridges as they explained it six months ago, so it’s easier to buy a new printer than try to figure out how to change the cartridges.”
Epson tells us that by using big refillable ink tanks, its EcoTank printers “can save you thousands of dollars compared to cartridge-based printers.
“Not using cartridges also saves on plastic, which is the main component of ink cartridges and, because they use heat-free PrecisionCore print heads, EcoTank printers consume less energy too, especially compared to power-hungry laser printers.
“And when an EcoTank eventually does run out of ink, refill bottles start from as low as just $14.99 each for thousands more pages worth of ink and continued hassle-free printing.”
Jimeoin added, “It’s a great printer. It pretty much sells itself. I’m just getting in the way to be honest. But was glad of the gig!”
Jimeoin on set shooting the new Epson EcoTank campaign.
Epson Australia MD Craig Heckenberg said, “There are few entertainers in Australia more recognisable and widely loved than Jimeoin and we are delighted to be partnering with him on this EcoTank campaign.
“Epson’s core mission is to exceed expectations by creating new value for our customers and providing solutions that help make life easier. EcoTank printers do all of that and more as they are a complete shift from what printing used to be.
“You can now print as much as you like without having to worry about cost or constantly buying ink cartridge refills. Jimeoin’s unique style will help spread the message that EcoTank is simply a better, more cost efficient, more enjoyable, more eco-friendly printing experience for all.”
So yes, it’s true that Epson’s EcoTank printers do cost more upfront than your sub-$100 printers that will cost a motza in cartridge costs, but if you’re buying a printer or multifunction unit, it’s definitely worth your time to check out Epson’s options and do the math for yourself - and whether you want a “tank” of ink or only the amount that fits in a tiny little cartridge.