MYOB General Manager - Marketing, Caroline Ruddick said the multi-channel media campaign was aimed at driving awareness of MYOB’s extensive range of cloud solutions.

As part of the campaign, MYOB is offering existing AccountRight clients a range of special offers for ‘Live’ cloud services, such as cash back offers and free upgrades. Ruddick says potential new clients can take advantage of free 30 day trials and a 90 day money-back guarantee for LiveAccounts and AccountRightLive.

Ruddick says the campaign, which launches this week and will run until the end of the second quarter, includes a series of online, social media, direct, radio and lift advertisements, with visual communications illustrating key benefits, competitive features and “why MYOB online accounting solutions are seriously better.”

“There are 2.1 million small businesses that help drive our economy; we want to help them level the playing field by increasing their use of cloud technologies. Our MYOB Business Monitor study showed that business owners using cloud computing were 59% more likely to see annual revenue rise than those who weren’t. They tell us they’re more productive and have fewer IT issues and costs.

 “In an increasingly digital global economy, there’s never been a better time to embrace online accounting. We’re keen to raise awareness of the benefits. For example, SMEs utilising our secure bank transaction feeds and automatic reconciliation say it saves them an average of 10 hours per month. The average value they put on this time saving is $713.

“This is a key feature of both our LiveAccounts and AccountRight Live solutions, so it’s little wonder cloud accounting solutions now account for more than 50% of our new product registrations,” Ruddick said.