One such example is enterprising Novacastrian, Mathew Wrightman, who is advertising his services on Gumtree.
For $30 an hour, or $50 for two hours, Wrightman will take Pokémon Go groups to PokeStops and gyms, as well as hunting elusive pocket monsters.
Wrightman cites his credentials as an experienced Ingress player, Niantic Lab's precursor to Pokémon Go. All Pokémon Go landmarks are based on Ingress portals.
Wrightman will also provide power to recharge smartphones for an additional $5/hour, or as a complimentary service for those on the red team.
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Earlier this week Pokémon Go received negative publicity about the iOS app requiring full Google permissions though version 1.01, which resolves this issue, has since been released.