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Saturday, 31 October 2020 07:43

Apple iPhone sales down sharply due to delayed launch this year Featured

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Apple iPhone sales down sharply due to delayed launch this year Image by Pexels from Pixabay

Apple's iPhone sales fell sharply, both for the fourth quarter of its financial year and also for the full year, the company's results, released on Friday, show.

The device brought in US$26.4 billion (A$37.6 billion) in revenue in the final quarter, down from US$33.4 billion a year ago.

And for the full 12 months ending on 26 September, iPhone sales brought in revenue of US$137.8 billion, down from US$142.4 billion for the 12 months that ended on 28 September 2019.

British news agency Reuters said this was the steepest quarterly drop in iPhone sales in two years.

Apple this year released its iPhone models late due to the coronavirus pandemic. The launch normally takes place in September, but this year was put off to October, with some models yet to ship.

Overall, the company said it had record September quarter revenue of US$64.7 billion and quarterly earnings per diluted share of $0.73. International sales accounted for 59% of the quarter’s revenue.

“Apple capped off a fiscal year defined by innovation in the face of adversity with a September quarter record, led by all-time records for Mac and Services,” said Apple chief executive Tim Cook.

“Despite the ongoing impacts of COVID-19, Apple is in the midst of our most prolific product introduction period ever, and the early response to all our new products, led by our first 5G-enabled iPhone line-up, has been tremendously positive.

"From remote learning to the home office, Apple products have been a window to the world for users as the pandemic continues, and our teams have met the needs of this moment with creativity, passion, and the kinds of big ideas that only Apple can deliver.”

Apple chief financial officer Luca Maestri said: “Our outstanding September quarter performance concludes a remarkable fiscal year, where we established all-time records for revenue, earnings per share, and free cash flow, in spite of an extremely volatile and challenging macro environment.

“Our sales results and the unmatched loyalty of our customers drove our active installed base of devices to an all-time high in all of our major product categories. We also returned nearly US$22 billion to shareholders during the quarter, as we maintain our target of reaching a net cash neutral position over time.”


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Sam Varghese

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Sam Varghese has been writing for iTWire since 2006, a year after the site came into existence. For nearly a decade thereafter, he wrote mostly about free and open source software, based on his own use of this genre of software. Since May 2016, he has been writing across many areas of technology. He has been a journalist for nearly 40 years in India (Indian Express and Deccan Herald), the UAE (Khaleej Times) and Australia (Daily Commercial News (now defunct) and The Age). His personal blog is titled Irregular Expression.

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