SW Sponsored Content Left 3 160x1200

SW Sponsored Content Right 3 160x1200

SW Sponsored Top Banner 3 705x108

Friday, 06 November 2020 10:12

Internet draws in Australians in greater numbers

By

More Australians are using the Internet to view and listen to content more than ever before, according to new research.

The research, conducted in June this year by Australia’s telecommunications regulator, the Australian Communications and Media Authority (ACMA), found that more than half (55%) of Australian adults reported accessing an online subscription service such as Netflix or Stan in the previous week, up from 49% in 2019.

In the same period, more than a third (36%) had viewed content through a catch-up TV service, up from 28% in 2019 - with ABC iview remaining the most popular catch-up TV service.

The research report - Trends in viewing and listening behaviour - also found that almost nine in ten (89%) of Australian adults who use the Internet watched video content online in the last six months to June 2020, with Netflix, YouTube and Facebook the most common services used to stream or download video content.

And of those who watched online video content, 40% reported just starting or increasing their viewing since the COVID-19 restrictions in March 2020.

The ACMA research also shows that more than three-quarters (77%) of online Australian adults had a subscription and/or pay-per-view service at home, up from 70% in 2019 - while Netflix was the service with the most subscribers, followed by Foxtel and Stan.

Consumption of online audio content was up as well, with 63% of Australian adults listening to a music streaming service in the previous week - up from 48% in 2019 - with one in five (20%) listening to a podcast in the previous week.


Subscribe to ITWIRE UPDATE Newsletter here

GRAND OPENING OF THE ITWIRE SHOP

The much awaited iTWire Shop is now open to our readers.

Visit the iTWire Shop, a leading destination for stylish accessories, gear & gadgets, lifestyle products and everyday portable office essentials, drones, zoom lenses for smartphones, software and online training.

PLUS Big Brands include: Apple, Lenovo, LG, Samsung, Sennheiser and many more.

Products available for any country.

We hope you enjoy and find value in the much anticipated iTWire Shop.

ENTER THE SHOP NOW!

INTRODUCING ITWIRE TV

iTWire TV offers a unique value to the Tech Sector by providing a range of video interviews, news, views and reviews, and also provides the opportunity for vendors to promote your company and your marketing messages.

We work with you to develop the message and conduct the interview or product review in a safe and collaborative way. Unlike other Tech YouTube channels, we create a story around your message and post that on the homepage of ITWire, linking to your message.

In addition, your interview post message can be displayed in up to 7 different post displays on our the iTWire.com site to drive traffic and readers to your video content and downloads. This can be a significant Lead Generation opportunity for your business.

We also provide 3 videos in one recording/sitting if you require so that you have a series of videos to promote to your customers. Your sales team can add your emails to sales collateral and to the footer of their sales and marketing emails.

See the latest in Tech News, Views, Interviews, Reviews, Product Promos and Events. Plus funny videos from our readers and customers.

SEE WHAT'S ON ITWIRE TV NOW!

BACK TO HOME PAGE
Share News tips for the iTWire Journalists? Your tip will be anonymous

WEBINARS ONLINE & ON-DEMAND

GUEST ARTICLES

VENDOR NEWS

Guest Opinion

Guest Interviews

Guest Reviews

Guest Research

Guest Research & Case Studies

Channel News

Comments