Customer experience management provider Qualtrics has appointed Brigid Archibald as managing director for the Asia Pacific and Japan (APJ) region.
Zig Serafin, a Microsoft veteran of 17 years and former corporate vice-president, has joined Qualtrics as chief operating officer to drive its global expansion and possible IPO.
If you want to know how your organisation is really doing, talk to both your customers and staff – the two are inextricably linked.