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Monday, 17 October 2022 17:43

Optus' digital ad spend back to normal after breach, says data firm

Australia's second biggest telco Singtel Optus dropped its daily digital advertising spend from US$55,000 (A$88.1 million) on 21 September to less than US$5000 on 22 September, the day it announced a massive data breach, a data analytics company says.

Published in Security

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Monday, 28 June 2021 09:44

Pathmatics expands in Australia and New Zealand to offer companies data analytics on ad spending

Brands, publishers, and agencies based in Australia and New Zealand will now have access to digital advertising insights to study how their competitors spend ads. Pathmatics also revealed that the top ad spenders in the region are Proctor & Gamble, Hungry Jack’s, SingTel, and Optus.

Published in Development

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