Kellogg Company (NYSE: K) has partnered with Epsilon, a subsidiary of Alliance Data Systems Corporation (NYSE: ADS) and a leading provider of loyalty and marketing solutions derived from transaction-rich data, to help enhance Kellogg's CRM activities and further increase customer engagement.
The U.S. Federal Trade Commission has again slapped a warning on the Kellogg Company for making unproven claims in its cereal. This time it is with Rice Krispies after the company says the cereal helps support the health of a child's immunity system.
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