Displaying items by tag: IAB Australia

Advertising agencies are starting to realise pDOOH’s potential, according to a study. Agencies say that flexible buying options, operational efficiency, and enhanced data targeting options piqued their interest in pDOOH, however, they still recognise that cross channel planning is still critical.

Online advertising expenditure in Australia reached $3.6 billion last financial year, up 14.6%. For the first time online advertising exceeds that on free to air TV.

It’s a sign of the times. Australia’s Interactive Advertising Bureau has launched a range of guidelines for advertising on social media.

The Australian online advertising market has recorded an increase of 20 percent in the past year to reach $688m for the quarter ending 30 September. It is the ninth consecutive year-on-year increase since the commencement of data collection in 2002.

The Australian online advertising market is on track to surpass $3b in FY2012 following its 20 percent growth to $2.455b in the year to 30 June 2011, according to IAB Australia's Online Advertising Expenditure Report (OAER) compiled by PricewaterhouseCoopers (PwC).

The Interactive Advertising Bureau (IAB) Australia has released its latest Online Advertising Expenditure Report (OAER) showed a 17 percent year-on-year growth in expenditure for the first three months of 2011.

Online advertising expenditure in Australia reached a record $571.75m in the three months to 30 September according to Interactive Advertising Bureau (IAB) Australia's Online Advertising Expenditure Report (OAER).