Displaying items by tag: HubSpot

Engagement marketing software and solutions provider Marketo has appointed Jill Rowley as chief growth adviser.

join.me, LogMeIn's online meeting service, has initiated an integration partner programme aimed at making it easy to initiate meetings from popular business productivity applications.

Customers are getting increasingly good at blocking interruptive marketing and sales tactics. Be it via ad-blockers, junk mail filters, or just tuning out, the old methods are just not working as they once were.

So-called inbound marketing – or the creation of content for distribution and promotion across social channels – is preferred ahead of outbound marketing which uses banner ads, direct mail, cold calling, and other supposedly intrusive ways of grabbing a customer’s attention, according to a newly published global study.