Displaying items by tag: Outbound marketing
Wednesday, 14 October 2015 23:40
Inbound marketing gets tick of approval over outbound: survey
So-called inbound marketing – or the creation of content for distribution and promotion across social channels – is preferred ahead of outbound marketing which uses banner ads, direct mail, cold calling, and other supposedly intrusive ways of grabbing a customer’s attention, according to a newly published global study.
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WEBINARS & EVENTS
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UiPath to Unveil Latest Agentic Automation Solutions at Agentic AI Summit
UiPath to hold Agentic AI Summit on March 25 to… -
ALL WELCOME - 6 DAYS TO GO - AI in Action is your opportunity to gain actionable strategies for deploying scalable, reliable AI solutions that drive measurable business outcomes.
AI in Action As organisations across APAC… -
TODAY FREE VIRTUAL EVENT - EXL SERVICE, AI in action Driving the shift to scalable AI
Through a blend of visionary discussions, real-world demos, and expert… -
Expert warns: Small businesses missing out on AI cost-saving and growth opportunities
Experienced business marketing and sales strategist, Jennifer Benedek, founder and… -
Datadog Opens Registration for Its 2025 DASH Conference
GUEST EVENTS: The annual conference will take place in New York…
CYBERSECURITY
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Motorola Solutions Expands Avigilon Enterprise Security Suite to Accelerate Response During Emergencies
Company’s deep public safety expertise underpins new Avigilon features to… -
81% of Australian IT leaders want more government intervention to help them manage cybersecurity
New KnowBe4 research finds local IT leaders are seeking increased… -
64% of Australian companies hit with ransomware ‘forced to halt operations’
Impact of ransomware causing significant damage to the revenue and… -
How robust is your cloud identity security?
GUEST OPINION: Charles Chu, General Manager, IT and Developer Solutions,… -
Securing cloud environments ‘more complex, more urgent’
GUEST OPINION Robin Long, Field CTO, Asia Pacific, Rapid7: As…
PEOPLE MOVES
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Sysdig Appoints Gary Olson CRO and Crendal Kear CBO
Amid Global Expansion and >330% Growth of Sysdig Sage AI:… -
MaxMine announces strategic leadership appointments, names Shaun Mitchell as CEO to ‘lead next phase of growth’
MaxMine, a technology and services solution for open-pit mine sites,… -
Cloudera appoints Leo Brunnick as Chief Product Officer
Hybrid platform for data, analytics, and AI provider Australia and… -
Informatica Announces Krish Vitaldevara as EVP, Chief Product Officer
Company rounds out product leadership team with Bala Kumaresan, EVP,… -
Commvault Names Security Veteran Bill O’Connell as Chief Security Officer
COMPANY NEWS: Commvault, a leading provider of cyber resilience and…
GUEST ARTICLES
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How to break your device habit once and for all
GUEST OPINION: If you're like millions of Americans, you spend… -
How to choose reliable hosting for your website
GUEST OPINION: One of the most significant decisions when starting… -
Proactive actionable intelligence leading contemporary security operations
GUEST OPINION: Society is now at the stage where cybercriminals… -
Blue Yonder Survey: Consumers Willing to Pay Sustainability Premium for Everyday Retail Products, But Not Other Categories
GUEST RESEARCH: Across regions, consumers say they are willing to spend… -
Australia’s Great Work Reallocation: How Businesses Can Take Charge
GUEST OPINON: “AI won’t take your job. It’s somebody using… -
Federal Budget - Commentary from WatchGuard ANZ
GUEST OPINION: Following the release of the 2025–2026 Federal Budget,… -
Amber Technology welcomes ABB-free@home® to its portfolio
COMPANY NEWS: ABB and Amber Technology have expanded their distribution… -
Australia’s Great Work Reallocation: How Businesses Can Take Charge
GUEST OPINION by Peter Graves, Area Vice President ANZ, UiPath:… -
Sihoo Concludes 2025 Brand Globalization Strategy Conference, Unveils Technology-Driven Vision for a Health-Centered Ergonomic Ecosystem
On March 29, 2025, Sihoo, a global leader in ergonomic…
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360 Privacy announces strategic executive appointments following $36 million growth investment
COMPANY NEWS: Key executive hires accelerate growth strategy and enhance…
Guest Opinion
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How to break your device habit once and for all
GUEST OPINION: If you're like millions of Americans, you spend…
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How to choose reliable hosting for your website
GUEST OPINION: One of the most significant decisions when starting…
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Proactive actionable intelligence leading contemporary security operations
GUEST OPINION: Society is now at the stage where cybercriminals…
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Australia’s Great Work Reallocation: How Businesses Can Take Charge
GUEST OPINON: “AI won’t take your job. It’s somebody using…
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Federal Budget - Commentary from WatchGuard ANZ
GUEST OPINION: Following the release of the 2025–2026 Federal Budget,…
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Australia’s Great Work Reallocation: How Businesses Can Take Charge
GUEST OPINION by Peter Graves, Area Vice President ANZ, UiPath:…
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New Research Shows Parents Prone to this Common Scam
With school holidays just around the corner, Vodafone is warning… -
How AI can supercharge your productivity at work in 2025
GUEST OPINION: The workplace is undergoing a profound transformation driven by… -
Unlock online freedom with a free VPN
GUEST OPINION: The internet is a vast and powerful tool,… -
AI and the Future of Insurance: Why Solving the Data Integration Challenge Matters
GUEST OPINION: Artificial intelligence (AI) is already woven into our…
ITWIRETV & INTERVIEWS
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Amazon CISO CJ Moses gives rare interview
GUEST INTERVIEW: CJ Moses moves out of the shadows to… -
Matt Salier explains the Australian Cyber Collaboration Centre's voluntary data classification framework
Cybercriminals never rest and company data is an increasingly valuable… -
Qualys CEO Sumedh Thakar explains the Risk Operations Centre (ROC)
iTWireTV: Special guest Qualys CEO Sumedh Thakar tells us about… -
iTWire talks to SailPoint about identity management in the Enterprise
GUEST INTERVIEW: We talk to Andrew Moore, VP of Product,… -
How Blue Yonder is applying AI and innovation to solve supply chain challenges
iTWireTV interview: We've all felt the effects of supply chain…
RESEARCH & CASE STUDIES
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Blue Yonder Survey: Consumers Willing to Pay Sustainability Premium for Everyday Retail Products, But Not Other Categories
GUEST RESEARCH: Across regions, consumers say they are willing to spend…
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Workplace Tug-of-War: Organisations Mandate Office Days, But Employees Push for More Flexibility
New research confirms workplace policies are in flux, with two-thirds…
Channel News
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AWS announces Generative AI Partner Innovation Alliance
COMPANY NEWS: Amazon Web Services (AWS) has, announced the launch… -
Rackspace Technology signs multi-year, strategic collaboration agreement with AWS
AI technology services company Rackspace Technologies has signed a Strategic…
Comments
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Re: iTWire - Can cyber security be a platform for innovation and growth?
Most cybersecurity is making up for weak platforms. We need to address the fundamentals, design platforms that prevent out-of-bounds access[…]
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Re: iTWire - Why Software Developers Need a Security ‘Rewards Program’
For most developers the security/performance trade off is still the hardest one to tackle, even as the cost of processing[…]
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Re: iTWire - The Risc-V architecture that can shape the future of computing
RISC has been overhyped. While it is an interesting low-level processor architecture, what the world needs is high-level system architectures,[…]
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Re: iTWire - Is Linux finally ready to storm the mainstream?
There are two flaws that are widespread in the industry here. The first is that any platform or language should[…]
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Re: iTWire - Transport for NSW and HCLTech expand digital transformation partnership
Ajai Chowdhry, one of the founders and CEO of HCL is married to a cousin of a cousin of mine.[…]
