Traditional cable TV has been in the limelight for quite some time before streaming services took their place. According to Statista, the number of households with pay TV declined from 100.5 million to around 65 million within eight years (2014-2022). Unfortunately, this big of a number hasn’t risen in the past years because of the rise of both on-demand and live TV streaming services (which has been a popular option for younger individuals, by the way).
Indian DTH subscriber base is anticipated to reach around 69 Million by 2014, growing at a CAGR of around 23% during 2011-2014, RNCOS acknowledged.