For the full year, IDC said tablet shipments had come in at 162.8 million units while Chromebook shipments for the same period were 19.2 million units.
IDC said in the final quarter of 2022, tablet sales were flat with 0.3% growth year-on-year for a total of 45.7 million units, while Chromebook shipments fell by 24.3% year-on-year to 3.6 million units.
The analyst firm found that Apple and Samsung continued to be the main forces in the tablet market, with Apple gaining 10 percentage points in the final quarter compared to 2021, driven by its launch of the 11" and 12.9" iPad Pros and a 10.9" iPad.
|
|
“We are currently amidst changing market dynamics. While affordability and simplicity of use will continue to be some of the key drivers for the market to sustain, consumers have also begun to evaluate the importance of higher-spec devices when making purchase decisions," said Anuroopa Nataraj, senior research analyst with IDC's Mobility and Consumer Device Trackers.
"As a result, vendors will need to focus on evolving their tablet portfolio. In addition, 2022 saw some new players like Xiaomi and Oppo enter the market offering consumers a complete solution that is connected across devices, enriching the user experience.
"In this changing environment, it will be necessary for vendors to rethink their product portfolios to cater to consumers, education, and corporate in an effort to drive demand."
Acer took the top spot for Chromebook shipments in 2022 with 4.2 million units, while Dell, Lenovo, HP and ASUS made up the top five.
"While Chromebooks have faced a tough few quarters, the excess channel inventory that had built up is starting to subside and could potentially lead to more normalised growth in the coming quarters as back-to-school season returns," said Jitesh Ubrani, research manager with IDC's Mobility and Consumer Device Trackers.
"However, any traction that Chromebooks made outside the education sector will continue to suffer as the economy stalls and as tablets and PCs supplant Chrome-based devices."
