John Gutteridge, former CEO of J. Walter Thompson and Mirum Asia Pacific, has launched Soffiah.ai, a new AI SaaS platform designed to transform marketing for small-to-medium sized businesses and emerging brands.
Teaming up with accomplished Data Scientist and AI Engineer Dr. Zoe Zhang, alongside Technical Lead Claire Huang, Gutteridge developed Soffiah.ai to help businesses generate advertising content, social media posts, blogs, emails, and more, streamlining content creation with AI-powered efficiency.
Uniquely trained to think like a brand strategist, Soffiah guides users through brand development using its proprietary Brand Canvas. This helps businesses articulate their product positioning, brand identity, and target audience, forming a strong strategic foundation. This simultaneously trains Soffiah on critical data to generate a variety of on-brand content options.
“We invested significant time designing a complex schema and manually training Soffiah on thousands of critical data points,” said Gutteridge. “Inspired by proven brand planning tools and processes, the AI is self-learning and improving with every interaction.”
Businesses Leveraging Soffiah for Scalable Marketing
“Marketing without strategy is vacuous and ineffective, and many smaller businesses just aren’t equipped with the marketing experience and knowhow, and can’t afford to hire agencies either,” Gutteridge continues. “So, with Soffiah, we’re trying to level the playing field using AI to give these businesses access to global best practice and affordable asset creation.”
Soffiah has already gained traction among a diverse range of businesses, from agencies to larger organisations managing multiple brands, such as PharmaCare Australia.
Ashley Smith, GM of PharmaCare, said, "Our brand marketing team has been using Soffiah for several months to create high-quality, cost-effective, on-brand digital content at lightning speed. With each asset we generate, the platform improves, delivering increasingly better results."
For small businesses with limited marketing experience or budgets, Soffiah is proving to be a game-changer.
David Smith, owner of Ainsworth Dental, said, “Soffiah has helped me appreciate the level of rigour and insight that goes into building a brand. The platform is incredibly intuitive and easy to use. We have a very small marketing budget and no real marketing experience, so Soffiah is perfect for our needs.”
AI-Powered Content Creation Tools
Soffiah offers a suite of advanced content creation tools, including:
- Soffuse - A proprietary tool allowing users to upload product images, automatically remove backgrounds, and seamlessly integrate them into AI generated images.
- Branded Content Generation – AI-powered text, static images and video creation, featuring AI Smart Resize, as well as editing tools like Magic Edit and Magic Prompt.
- AI-Powered Brainstorming – The current Gen1 Brainstorm tool kickstarts content ideation, while the soon to be released Gen2 version will introduce a more sophisticated AI-powered chatbot for dynamic brainstorming and content development
“The Soffiah AI engine is finely tuned to each brand's unique identity,” said Dr Zoe Zhang. “We’re combining years of marketing expertise with the fastest and most sophisticated AI technology to meet diverse content needs. The engine adapts to users’ specific requirements, ensuring every piece of content remains on-brand, professional, and highly personalised.”
Claire Huang added, “We’ve built Soffiah to seamlessly integrate AI, technology, design, and marketing into one smooth workflow. No more jumping between platforms, just smart automation, an intuitive UI, and effortless execution.”
Flexible Pricing and Future Expansion
Brands can try Soffiah for free for 30 days, with a three-tiered monthly pricing structure:
- Starter US$29/month
- Standard US$59/month
- Pro US$199/ month
“Soffiah is part of a larger proposition we are taking to market,” Gutteridge adds. “Within this, the SaaS platform becomes the foundation for broader, customised AI solutions for a range of small to enterprise businesses. We’ll be sharing more details on this very soon.”
About Soffiah
For years, it didn't sit right with us that the big brands seemed to have all the fun. While they’ve been getting bigger, smaller brands have struggled to keep up, with barely any marketing support to get them off the ground. Too many promising businesses have sadly disappeared without us ever getting to experience them. But then, Gen AI came into the picture, and we think it's about to flip the script for the better.
Enter Soffiah—a Gen AI-powered marketing platform built to help small and medium-sized businesses take their marketing to the next level. Think of it as a team of brand strategists, creative masterminds, and top-tier data scientists all rolled into one. Soffiah's been painstakingly trained on thousands of key data points, using tried-and-true brand planning methods. The cool part? It learns from every interaction, constantly getting smarter and more efficient. Soffiah has been winning over a wide range of users—from small business owners to enterprise marketing managers, even ad agencies are getting in on the action. With its speed and smarts, it's a game-changer for the little guys looking to make a big impact. For more information, visit soffiah.ai.
