felix head Kelly Beater planted the one millionth tree at Hawkesbury Community Nursery where she announced the brand’s ambitions to make the world “greener” on behalf of its subscribers.

"Having reached the million-mark in less than three years, it's now time to go bigger and bolder. Today, we are excited to announce we are doubling our target to two million trees planted and will be working harder than ever before to help our customers reduce their carbon footprint," Beater said.

The one million trees are expected to restore a total of 2,000 hectares of habitat, equivalent to 4,000 football fields of planted trees.

The trees will also revegetate habitats for koalas, which are increasingly under threat from overdevelopment and habitat destruction.

“The one million trees we have planted to date have helped protect endangered animals across the globe and at home including black cockatoos, chimpanzees and butterflies, and in our most recent project, koalas,” Beater said.

Felix partnered with not-for-profit environmental organisation, One Tree Planted, to ensure trees are planted in areas where they will have the most significant positive impact on ecosystems, local communities, and climate change mitigation.

Together, they have planted trees along Australia’s eastern seaboard and Western Australia for bushfire relief projects, through the mangroves of Sarangani Bay and Tambobo Bay in the Philippines, and in the Andes’ Polylepis forests in South America.

Customers can join felix's efforts to combat climate change by signing up for their mobile plans, which are carbon neutral and powered by 100% renewable energy.

felix plants one tree per customer per month and when they switch to the telco brand.