As per Variety, the partnership will see Verizon branding and activations across MSG portfolio of venues, which includes Madison Square Garden, Radio City Music Hall, and Sphere in Las Vegas, among others.

Verizon will also partner with Madison’s sports franchises, including the NBA’s New York Knicks, and the NHL’s New York Rangers.

Verizon customers will get exclusive tickets to concerts and comedy shows at Radio City, Beacon Theatre, The Theater at Madison Square Garden, and The Chicago Theatre, and to all live events at Madison Square Garden that are part of the Arena Concert Series.

Both companies will unveil two Verizon-branded hospitality spaces at The World’s Most Famous Arena. Verizon Club will be open for all Rangers and Knicks games while Verizon Lounge will cater to concerts and comedy shows.

"This is a landmark partnership for the MSG Family of Companies and Verizon, bringing together a diverse portfolio of premier global brands that share a commitment to providing exceptional experiences for customers," said MSG Entertainment executive vice president Josephine Vaccarello.

"This expanded collaboration will elevate the fan experience and keep people connected in-venue through the power of Verizon's 5G technology,” said Verizon vice president partnerships Nick Kelly.