Tuesday, 28 January 2025 21:07

Toshiba announces new AI engine turning TVs into the ultimate entertainment portal

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Japanese multinational electronics company Toshiba has announced its TV REGZA AI-powered engine, which it says will redefine home viewing by turning every screen into a smart, responsive canvas that understands and anticipates your deepest entertainment cravings.

At the heart of Toshiba TV's technological innovation lies the REGZA Engine ZRi, a sophisticated processor that transforms television viewing. Delivering pristine 4K resolution enhanced by Dolby Vision IQ, this intelligent chip goes beyond traditional display technologies. Its advanced machine learning algorithms analyse each frame with precision, dynamically adjusting picture and sound parameters to optimise visual clarity, color depth, and overall entertainment experience across diverse content types.

The new engine has been put to use in Toshiba's latest flagship TV, the Toshiba TV X9900.

This TV delivers lifelike visuals through millions of self-luminous pixels that detect nearby colors, offering 4K quality with Full HD content revealing details you never knew existed. From nature documentaries to sports broadcasts, the television's color and shadow reproduction transports viewers to remarkable visual landscapes. REGZA Power Audio Extreme provides immersive sound, while its psychoacoustic bass enhancement technology intelligently adjusts frequencies, creating a powerful auditory experience that transforms entertainment.

The Toshiba TV X9900 is available now for $2,994 from The Good Guys and other retailers.

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David M Williams

David has been computing since 1984 where he instantly gravitated to the family Commodore 64. He completed a Bachelor of Computer Science degree from 1990 to 1992, commencing full-time employment as a systems analyst at the end of that year. David subsequently worked as a UNIX Systems Manager, Asia-Pacific technical specialist for an international software company, Business Analyst, IT Manager, and other roles. David has been the Chief Information Officer for national public companies since 2007, delivering IT knowledge and business acumen, seeking to transform the industries within which he works. David is also involved in the user group community, the Australian Computer Society technical advisory boards, and education.

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