At the heart of Toshiba TV's technological innovation lies the REGZA Engine ZRi, a sophisticated processor that transforms television viewing. Delivering pristine 4K resolution enhanced by Dolby Vision IQ, this intelligent chip goes beyond traditional display technologies. Its advanced machine learning algorithms analyse each frame with precision, dynamically adjusting picture and sound parameters to optimise visual clarity, color depth, and overall entertainment experience across diverse content types.
The new engine has been put to use in Toshiba's latest flagship TV, the Toshiba TV X9900.
This TV delivers lifelike visuals through millions of self-luminous pixels that detect nearby colors, offering 4K quality with Full HD content revealing details you never knew existed. From nature documentaries to sports broadcasts, the television's color and shadow reproduction transports viewers to remarkable visual landscapes. REGZA Power Audio Extreme provides immersive sound, while its psychoacoustic bass enhancement technology intelligently adjusts frequencies, creating a powerful auditory experience that transforms entertainment.
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The Toshiba TV X9900 is available now for $2,994 from The Good Guys and other retailers.
#ToshibaTV brings every shade to life with the exceptional color accuracy of Tru Color OLED. Dive into your favorite shows and feel the difference! pic.twitter.com/H3xHtwJ4Z9
— Toshiba TV Global (@ToshibaTVGlobal) January 24, 2025