SugarCRM says the deal is one of the largest aviation deals signed by the company globally, with its CRM solution to support Airways’ sales strategy, improve customer service and gain greater visibility of work flow and customer interaction across the organisation. Airways is a leading air navigation service provider, controlling 30 million square kilometres of airspace, the equivalent of 7% of the world’s total airspace.

According to Paul Linton, Airways’ Head of Sales and Marketing, SugarCRM will enable Airways to better support its sales strategy, improve customer service and “gain greater visibility across the organisation.”

“Before we implemented SugarCRM, we had a limited view of our sales forecasts and it was a classic case of three different people calling the same customer in the same week.

“By partnering with SugarCRM, we now have clear visibility into our sales and enquiry pipeline, and information at our fingertips to provide better service to our current and future customers.  We’ve eliminated the use of over ten different spreadsheets and drastically cut down on the double handling.”

Clint Oram, Co-Founder and CTO of SugarCRM said: “Airways New Zealand punches way above its weight to provide air traffic management, navigation services and communications to over a million flights across the Oceanic region each year, and we are thrilled for SugarCRM to be partnering with a world-class air navigation provider.”