Slyp Smart Receipts will be made available to Purebaby customers directly through their NAB banking app, or via SMS, with further payment partners including major banks due to roll out the feature in the next months.

The fully itemised receipts offer shoppers an alternative to paper receipts which can be easily lost and helps new parents make quick returns and maintain a centralised view of spending.

The integration is made possible through Slyp’s partner and fashion point-of-sale provider Apparel21, which provides retailers with an integrated solution for merchandise planning, retail back office, and point-of-sale functionality.

“We’re incredibly excited to be working with Purebaby to assist their transition to Slyp Smart Receipts nationwide. Purebaby’s passion for producing eco-friendly products aligns very closely with our own vision for sustainability. The move has been warmly received by a customer base that mirrors these values,” comments Slyp co-founder and CEO Paul Weingarth.

“Paper receipts are redundant in a society that expects convenience above all, which is why a digital overhaul is imperative to creating a truly seamless customer experience. Slyp Smart Receipts will help families navigate the journey through parenthood by providing itemised records of product purchases, enabling quick and easy returns and efficient budget management,” Weingarth says.

“As a market leader in Global Organic Textile Standard certified babywear, Purebaby’s history is rooted in sustainability—and that goes far beyond our product lines. The integration with Slyp means we are able to significantly reduce our environmental impact while simultaneously modernising the service we provide to our customers,” Purebaby CEO Sanjay Gill says.

“Purebaby shoppers are often brand new, sleep deprived parents that value quick and easy transactions more than anything. The fact that we are able to speed up and de-stress the returns process, giving customers more time back in their day to enjoy family life is the cherry on top for us,” Gill explains.

“Harnessing Slyp Smart Receipts to help reduce Purebaby’s production of paper receipts has enabled us to streamline operations more than ever. Slyp’s technology provides our retail partners a fully digestible vault of insights that details their customers’ shopping behaviour in real-time and enables them to make informed marketing decisions based on hard data," Apparel21 head of business development Ajit Chandran concludes.

Purebaby is the latest in a series of retail partnerships for the company, which recently announced Australian pharmaceuticals retailer Chemist Warehouse would switch to optional paper receipts in favour of fully itemised Smart Receipts.