Through the ICC partnership, OPPO will leverage many high profile cricket tournaments hosted by the ICC to present itself through branding and fan engaging opportunities at the matches. This is OPPO’s second big play in the world of sports this year. In May 2015, it announced a 3-year partnership with FC Barcelona.

OPPO Australia, CMO Michael Tran said, “We know how passionate Aussies are about cricket, so this partnership seemed like a very natural fit as we look to expand our brand locally.”

“OPPO is very enthusiastic about supporting international cricket, and cooperating with the ICC in bringing cricket fans more of the world-class competitions that the organisation is known for. The partnership will allow us to continue to strengthen our links with consumers, as we join them in celebrating the great sport of cricket.”

The ICC runs a number of high-profile cricket competitions, including the ICC Cricket World Cup, the ICC World Twenty20, the ICC Champions Trophy, the ICC Women’s World Cup, the ICC U19 Cricket World Cup and others.

ICC Chief Executive David Richardson said, “The ICC is delighted to welcome OPPO on board as a Global Partner and we are excited about the opportunity to team up for the next four years. OPPO is one of the market leaders in its field with an impressive worldwide presence, especially in territories where the game of cricket continues to grow and, in a lot of cases, flourish.”

“OPPO has strong brand values on innovation and integrity, which are closely aligned with the ICC’s, and we believe that by partnering with OPPO, we can extend cricket’s reach even further. We look forward to working closely with them for the foreseeable future,” he added.