The deal means that for the first time, all iSelect customer service agents across the entire business will have a single view of their customers and the ability to cross-serve their existing and expanding product suite.

The Salesforce Service Cloud will replace seven separate customer relationship management (CRM) systems that iSelect activated during its early years.

iSelect chief executive Scott Wilson said the company had identified the need for a technology platform that could centralise its customer information and scale to build out its product offering during the next phase of growth.

“At iSelect, we’re all about making life easier for our customers and helping them take care of those boring but important life admin tasks it’s easy to keep putting off," he said.

“Using Salesforce enables us to provide Australians with an even more effortless customer experience. We’re confident that Salesforce’s Customer Success Platform, combined with our passionate and innovative team here at iSelect, will power our next phase of growth.”

Wilson said iSelect is rolling out a three-phase deployment programme, with the first phase focusing on the implementation of the Salesforce Service Cloud to achieve a single, 360-view of the customer. The following phases will further leverage the platform to develop new apps and vertical capabilities, and “empower product innovation” across iSelect’s customer and partner ecosystem, leveraging Salesforce Community Cloud.