Wednesday, 03 December 2014 18:27

Rackspace tips cloud trends for 2015


Rackspace ANZ general manager Angus Dorney told iTWire about the big trends he expects in his market during 2015.

• DevOps

Interest in DevOps is clearly growing, and it is seen as a way to deliver updated applications more quickly, whether that's to provide users or customers with new functions or to adapt to external changes such as operating system updates, new devices, or revised laws or regulations. A recent survey carried out by Rackspace found 86% of larger Australian organisations either have implemented DevOps or are planing to do so.

Cloud architectures are very dynamic and programmable, Dorney told iTWire, making them very amenable to the DevOps approach.

• Mobile commerce

"Companies can't put mobile on the backburner any more," said Dorney.

Smartphone and tablet usage is roaring along, judging by a recent Deloitte report, and the natural place to host ecommerce systems is in the cloud.

Businesses need speed and reliability, he said, adding that concerns about cloud security are falling.

• Big data

"Big data has surpassed the hype cycle," said Dorney.

Australian organisations have passed the 'which tools are best?' stage and are instead asking 'how do we get value from these systems?,' he suggested.

Big data will become increasingly mainstream during 2015, he said, but largely as a part of business applications rather than as a separate category.

• Enterprise innovation

Cutting edge technology and disruption is often associated with startups such as Uber and Airbnb, but enterprises and government departments are catching up, according to Dorney.

They are putting more workloads into the cloud, and "you can see the momentum starting to build."

"That's where the big wave of cloud adoption is going to come from."

Dorney isn't suggesting all workloads currently in on-premises or conventionally outsourced systems will move to the cloud, "but many of them will."

And he noted that the growing complexity of technology stacks means it makes increasing sense to adopt a multi-vendor cloud strategy, giving the ability to make tradeoffs between price, support, uptime and other considerations according to the particular requirements.

• Support

Given that support is a key aspect of Rackspace's positioning in the market, it's not surprising that it is on Dorney's list.

He makes the point that someone has to manage cloud-based systems, and that means either the organisation using them or the people they pay (directly or indirectly) to do the job.

"People are starting to realise that clouds don't manage themselves."

So he predicts an increasing split between unmanaged and managed providers, so organisations can get what they pay for, and pay for what they get.

Subscribe to ITWIRE UPDATE Newsletter here


The much awaited iTWire Shop is now open to our readers.

Visit the iTWire Shop, a leading destination for stylish accessories, gear & gadgets, lifestyle products and everyday portable office essentials, drones, zoom lenses for smartphones, software and online training.

PLUS Big Brands include: Apple, Lenovo, LG, Samsung, Sennheiser and many more.

Products available for any country.

We hope you enjoy and find value in the much anticipated iTWire Shop.



iTWire TV offers a unique value to the Tech Sector by providing a range of video interviews, news, views and reviews, and also provides the opportunity for vendors to promote your company and your marketing messages.

We work with you to develop the message and conduct the interview or product review in a safe and collaborative way. Unlike other Tech YouTube channels, we create a story around your message and post that on the homepage of ITWire, linking to your message.

In addition, your interview post message can be displayed in up to 7 different post displays on our the site to drive traffic and readers to your video content and downloads. This can be a significant Lead Generation opportunity for your business.

We also provide 3 videos in one recording/sitting if you require so that you have a series of videos to promote to your customers. Your sales team can add your emails to sales collateral and to the footer of their sales and marketing emails.

See the latest in Tech News, Views, Interviews, Reviews, Product Promos and Events. Plus funny videos from our readers and customers.


Stephen Withers

Stephen Withers is one of Australia¹s most experienced IT journalists, having begun his career in the days of 8-bit 'microcomputers'. He covers the gamut from gadgets to enterprise systems. In previous lives he has been an academic, a systems programmer, an IT support manager, and an online services manager. Stephen holds an honours degree in Management Sciences and a PhD in Industrial and Business Studies.

Share News tips for the iTWire Journalists? Your tip will be anonymous




Guest Opinion

Guest Reviews

Guest Research

Guest Research & Case Studies

Channel News