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It was he acknowledged scaring many of today's generation of a management 'like a dog off a chain.'
Instead of paying people for the hours they were in the office, organisations were rewarding workers for their contribution, however and wherever that was delivered. What isn't changing is the amount of paid work individuals are putting in during a lifetime, although longer lifespans are spreading the cumulative amount over more years.
Mr Ruthven said that through history people had typically performed 70-80,000 hours of paid work in a lifetime. Given the increased lifespan of today's workers compared to those a few hundred years ago, the typical individual would today work about 1,500 a year over 50 years.
Two hundred years ago when life expectancy was lower people could expect to work 3,000 hours a year - but the cumulative lifetime total hadn't budged much in hundreds of years, and Mr Ruthven said he expected it would remain much the same in the future. What was changing was the way people were working and this was largely thanks to technology.
Forecasting that the term 'employee' might disappear entirely in the second half of this century, to be replaced by workers acting as free agents working on a freelance basis, Mr Ruthven acknowledged that this was leading to challenges not only for workers in terms of their ability to negotiate with employers but also for the organisations themselves. 'One of the greatest challenges is how do you create an organisational culture in a virtual world?' he said.
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For enterprise IT departments which were currently grappling with the technology which might provide the foundations to allow workers more freedom, such as use of their own computers, remote access and cloud computing, the risk was that ultimately these IT departments might cease to exist in their current form and instead become service brokers, finding and hiring the right technology and talent from multiple sources.
VMWare vice president and managing director Duncan Bennet said that it was possible IT departments would over time transform from 'providers of service to brokers of service' and that IT could go the way of corporate catering and cleaning - becoming almost entirely outsourced.
Now you're ready for that holiday'¦