Thirty-six percent of Australians – equivalent to almost 7 million people – are looking to buy a new mobile in 2022, with the Apple iPhone at the top of Australians’ shopping list, according to a survey by comparison website Finder.
The research revealed that 12% of Australians surveyed plan to buy an Apple device and almost just as many Aussies (11%) plan to buy a Samsung this year, while 6% don’t know what brand they’re buying yet.
Mariam Gabaji, tech expert at Finder, said Australians love their gadgets.
“Plenty of Australians want to upgrade their mobile phone this year, and there’s interest in a wide range of brands.”
The Finder research shows a small number of Australians (2%) plan to buy a Google Pixel, while a further 2% plan to buy a second hand phone.
And only 1 in 4 Aussies (25%) would be prepared to spend $1000 or more on a new smartphone, while the average buyer is looking to spend a maximum of $698 on a new phone.
Gabaji said Australia had gotten to the point with technology where there’s no longer vast improvements from one model to the next.
“Hanging onto the same device for a few years is becoming the norm.
“It's now become easier to buy a phone under $1000 that comes with good cameras, 5G capabilities and more. If you want to go with a big brand like Apple or Samsung you will need to compromise on their flagship phones and consider the iPhone SE or Samsung A53 instead.
“If you plan to splash out on a new phone – make sure you shop around for the best mobile plan to go with it.”
The Finder research also found that nearly one in two Millennials (45%) are in the market for a new phone this year – compared to only 18% of Baby Boomers.
*Finder surveyed 1,086 respondents in February 2022.
| Are you planning on buying a new phone in 2022? |
|---|
| Yes, an Apple iPhone |
12% |
| Yes, a Samsung |
11% |
| Yes, but I’m not sure what brand |
6% |
| Yes, another smartphone brand |
4% |
| Yes, a Google Pixel |
2% |
| No, but I plan to buy a second-hand phone |
2% |
| Yes, but not a smartphone (e.g. Nokia) |
0% |
| No |
62% |
| |
|
|
|
|
Top tips for comparing mobile phones:  Screen size. The trend over the past few years has definitely tended towards the "bigger is better" mantra. Having a bigger screen makes reading text and watching videos easier, but drains the battery faster and can be difficult to control one-handed. Screen resolution. Smartphone screen technology has come a long way in the past few years, with 4K capable screens now accessible. For the most part, those resolutions are wasted on a device smaller than 6 inches, but it's worth comparing the pixels per inch (PPI) specification to see just how many pixels the manufacturer was able to cram into an inch, with more pixels generally resulting in a crisper image on screen. Battery life. While manufacturers have managed to offer battery life improvements, the tech behind batteries still remains largely the same as it was when Apple launched the first iPhone. For a full day's battery life, you should probably focus on phones with 3,000mAh or more. Connectivity. Not all Australian carriers use the same network frequencies, so ensuring your phone works on the full spectrum of frequencies for your carrier is essential. It is fairly complicated, but you can compare the networks and their respective frequencies to get a better idea. Camera. The smartphone camera has all but replaced the compact digital camera market, and the quality of phone photos gets better every year. It's not all about megapixels though, with sensor size and multiple lens technologies helping make smartphone pictures even better. Storage. If your phone is going to house your entire life, including photos, videos and everything in between, make sure you have enough storage to keep it all.
|
|
|
