Describing the deployment as a significant milestone in Indonesia's digital transformation journey for telecommunications, the partner companies say their collaboration aligns with Indosat’s larger purpose of raising Indonesian digital telecommunication standards, supporting economic growth, and enabling real-time monetisation and flexible service development.

The DMP is part of Ericsson’s Telecom Business Support System (BSS) portfolio and the vendor claims it equips Indosat to enhance digital services such as 5G readiness and advanced B2B solutions.

"By enabling real-time monetisation, the platform allows Indosat to meet diverse customer demands while paving the way for future business models that capitalise on 5G advancements, such as network slicing, to provide tailored connectivity for consumer and enterprise markets alike," Ericsson stated in its announcement.

"The Digital Monetisation Platform is designed to serve around 100 million Indosat subscribers across Indonesia.

"A key milestone in this deployment was the rapid migration of millions of prepaid subscribers in just 18 days, including a highly intensive 48-hour period—completed seamlessly without any disruptions."

Vikram Sinha, President Director and CEO Indosat Ooredoo Hutchison, said the successful deployment of the DMP was a collaborative effort uniting all stakeholders toward a common goal.

"This partnership with Ericsson will assist Indosat to elevate the quality of services and provide a marvellous experience to our customers," Sinha said.

"Through real-time monetisation and a highly adaptable platform, we are enabling new business models that will fuel growth across the industry.”

Krishna Patil, President Director of Ericsson Indonesia, said the new monetisation platform will improve customer services.

"We are confident that, by deploying a full-stack DMP, Indosat can improve customer services while ensuring a smooth transition to the 5G network," Patil said.

"Our long-standing partnership supports Indosat's transformation and accelerates digitalisation across the country."

In conjunction with the DMP launch, Indosat and Ericsson signed a MoU during Innovate Asia 2024 in Bangkok.

The MoU outlines a commitment to co-develop innovations in Gen AI and AI/ML within the DMP and BSS ecosystems.

The initiative aims to accelerate monetisation efforts, streamline time-to-market, and introduce advanced AI-driven products that enhance revenue growth.