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March 31^st is World Backup Day – the annual reminder of the importance of backing up and protecting data from loss and theft.  The universal messages of making regular backups, keeping offline copies and more are as important as ever – but in an increasingly digital, cloud enabled world and with a rapidly evolving threat landscape, there are other aspects of effective backup that are worth thinking about on World Backup Day. They may not be as obvious, but they are just as important. 

The celebration of the 15^th anniversary of World Backup Day serves as a reminder for individuals and businesses to reflect on their data protection strategies and ensure their data is adequately safeguarded. Quality backup is the linchpin of business resilience, shielding against data loss and ransomware threats, and ensuring swift recovery in the face of unforeseen challenges.