Thursday, 26 April 2018 10:54

Melbourne IT to rebrand as Arq Group

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Melbourne IT, one of the country's best-known domain vendors, will be rebranding itself as the Arq Group to reflect its diversion into other IT sectors, accompanying which will be an increase in staff numbers by 270.

Shareholders will be asked for their assent to the name change at the company's upcoming annual general meeting on 28 May.

A statement from the company said, since its founding in 1996, it had been just a domains and hosting service.

But now, having expanded to a consultancy covering Web design, digital marketing, security, mobile, analytics, and cloud-based solutions, the need was felt for a name that reflected its broad expertise.

Chief executive Martin Mercer said, “Arq Group has prospered where many have failed because we’ve always adapted and innovated, never losing sight of our customers’ needs."

The Melbourne IT Group has offices in Melbourne, Sydney, Brisbane and Auckland, approximately 850 staff and operates two businesses marketed under eight brands.

The small and medium business division is Australia’s largest domains and hosting business with revenues of approximately $100 million and 300 staff. The SMB business operates under the Melbourne IT, WebCentral, Netregistry, WME, Domainz and TPP brands. Mercer told iTWire that over time only two brands would remain – Arq and Netregistrru. 

The enterprise services business provides digital solutions to big businesses and government organisations, and has revenues of approximately $95 million and 450 staff. It is based in Sydney, Melbourne and Brisbane and operates under the Melbourne IT, Infoready and Outware brands. In the case of this business, only the Arq brand would remain after a few years, Mercer said.

"The Melbourne IT of today is almost unrecognisable from who we were four years ago. Today’s market is changing rapidly, and while the old brand has served us well, it no longer represents the business we have become," he added.

“Acquisition has always played an important role in our growth and evolution, but never has it been more significant than in the past four years. So naturally, this new chapter in our story is marked by our transition from a melting pot of individual businesses, to a single, united brand.”

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Sam Varghese

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Sam Varghese has been writing for iTWire since 2006, a year after the site came into existence. For nearly a decade thereafter, he wrote mostly about free and open source software, based on his own use of this genre of software. Since May 2016, he has been writing across many areas of technology. He has been a journalist for nearly 40 years in India (Indian Express and Deccan Herald), the UAE (Khaleej Times) and Australia (Daily Commercial News (now defunct) and The Age). His personal blog is titled Irregular Expression.

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