Infinidat's strategy is to build its InfiniBox storage products around commodity hardware, but with an architecture and software that delivers extremely high reliability and performance.

An InfiniBox array can deliver up to 2PB usable capacity in a standard 42U rack, and provides block, file and object storage simultaneously.

It can deliver over 900K IOPS and 12GBps throughput thanks to a very large flash cache.

Infinidat country manager for Australia & New Zealand James Byrne told iTWire that the company was the first new storage vendor in 15 years that was going head-to-head with established players in the enterprise market, and that InfiniBox delivers "seven nines" availability.

Head of global sales Adi Gelvan reinforced the former point: "There is no other startup storage company that is going for the enterprise market," he told iTWire.

Gelvan said the biggest bank in the UK had purchased a 2.5PB system and was expanding it to 10PB and "sweeping the floor of the current EMC [storage]."

While InfiniBox provides the characteristics needed for tier 0 and tier 1 workloads, it is price competitive with tier 2 and tier 3 storage, he said, which enables significant consolidation and eliminates the need for costly and complex information lifecycle management schemes.

The company established a local office in mid-2015, and has now appointed Arrow Electronics as its distributor.

"Following the launch of Infinidat's entrance into the Australian market, we are pleased to announce Arrow as a distribution partner in Australia," said Byrne.

"We've chosen Arrow as they are a specialist value-added distributor with a global reach and a clear understanding of enterprise customers and partner requirements.

"They have strategic alliances with the best partners in Australia and they share the same vision for the future of the storage market.

"Infinidat's Australian team is looking forward to working alongside Arrow's enthusiastic and extremely successful sales, tech and marketing team."