"The appointment of Natasa comes at a very exciting time for the Swoop business following our strongest quarterly results since listing in May 2021," said Swoop chief revenue officer Sean Clarke.

"Natasa brings nearly two decades of extensive experience in the telecommunications industry and has a proven track record of consistently delivering successful results.

"Her appointment will further bolster the strength of our leadership team as we continue to ramp up our expansion across Australia and open up opportunities to further service more customers particularly in regional areas.

"As we focus on evolving and streamlining the business to integrate our acquired companies and consolidate our systems, Natasa's experience in strategically managing a diverse portfolio of partners is going to be vital to enable us to maximise growth opportunities."

Matic joins Swoop from Uniti, where she worked as head of wholesale.

She previously worked for Vocus in various roles culminating in that of head of channel partner programs, for Motorola Solutions (most recently as channel sales manager for New South Wales, Australian Capital Territory and Queensland), and as director of sales at Optus Business Centre South East.

Earlier in her career Matic was general manager of Aventra, senior manager of indirect sales at du, and had a previous stint at Optus in a variety of sales-related roles.

She holds a bachelor's degree in education from the Australian Catholic University.

"I'm thrilled to join Swoop at this pivotal and exciting phase of growth," said Matic.

"The role has offered me a unique and fresh opportunity to synthesise my skills and experience to continue building value for our channel partners by delivering channel differently.

"It's a privilege to be working alongside Alex West, Sean Clarke and the executive leadership team to contribute to the success story of the business and work towards some incredibly exciting goals for the year ahead to ultimately cement Swoop as an Australian household name."