Founder and outgoing CEO Steven Rowe remains chairman, and takes on the role of founder in residence at the SRA Labs startup incubator.

"As we mark the 30th anniversary of SRA, including a branding refresh, we have another milestone in the company's history to acknowledge today," said Rowe.

"Tim's combination of experience, knowledge and drive makes him the ideal fit to lead us into its next chapter as CEO. He operates with a high-performance and inclusive methodology, flowing through in his leadership style as he leads our three-year strategic growth plan.

"As I focus on my role as chairm'an, my priorities will primarily shift to supporting and guiding emerging technology entrepreneurs and organisational governance."

Chopping joined SRA in 2014, and in the intervening years built a professional sales and marketing capability and launched SRA People.

His previous roles include senior sales manager at Pentana Solutions, relationship manager at LexisNexis, and group business manager at Rolfe Motor Group.

Chopping is actively involved with the AIIA, and is currently SA state councillor and government policy advisory leader.

He holds a bachelor's degree in maths from the University of Sydney, and MBA from RMIT University, and advanced diplomas in business management and in training, assessments, coaching and mentoring from TAFE NSW.

"It has been an absolute privilege to work alongside Steve and the entire SRA family," said Chopping.

"SRA has an amazing market opportunity, and we are just scratching the surface of what's possible. I am honoured to lead such a dedicated group of people as we continue our focus, passion, and dedication to achieving outcomes for clients and staff."