Croft joined Tribal from healthcare workforce management software company Allocate Software where he was regional director for Australia, New Zealand and south-east Asia.
His previous positions include managing director of Clearswift Asia Pacific, executive general manager at Tenix Datagate, and business unit manager at Philips Electronics Australia.
Croft holds an honours degree in electrical and electronics engineering from UTS, and an MBA from Macquarie Graduate School of Management.
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"I am particularly motivated by the sense of mission that the company plays and its significant role in improving both the delivery of educational services, and importantly the student journey."