The 16GB model of the 7-inch Kindle Fire HD is currently listed on Dick Smith's website for preorder at a cost of $229 with free shipping, compared with Amazon's price of US$214 (excluding shipping).
The tablet is available for pre-order at this page with a shipment date of Thursday 13 June, the same day as Amazon.
Unlike Amazon, Dick Smith seemingly is not offering the larger 32GB model of the Android tablet.
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Amazon's iPad rivals have been selling well, as of October 2012, the Kindle Fire is the second-best-selling tablet after Apple's iPad, with about 7 million units sold according to estimates by Forrester Research.
The tablets run a heavily modified version of Android which includes access to the Amazon Appstore, streaming movies and TV shows, and Kindle's e-books.
The launch also comes as Amazon is heavily rumoured to be prepping a massive 10 inch version of the device.