After what it describes as a "hugely successful" launch in Sydney, amaysim is now offering a three hour turnaround for anyone within the CBD who jumps onto amaysim.com.au and orders an amaysim SIM card by 3pm Monday to Friday.

The company said online sales in Sydney grew by over 70% in the first week of the launch and 47% of Sydney customers continue to opt for express delivery with each purchase, showing that people are keen to get connected with new mobile plans quicker than ever before.

Online shoppers in the CBD and Metro areas also have the option of three hour or next day delivery from amaysim, depending on the time of day they place their order.

amaysim's express delivery service was introduced following Galaxy research which pointed to an Aussie desire for ‘anywhere, anytime’ shopping. The research found that speed of delivery is critical for two thirds (65%) of people surveyed1. The research also revealed that same or next day delivery of online purchases was demanded by nearly half (48%) of respondents, highlighting the on-demand expectations of always-connected shoppers.

The new service comes as mobile operators in Australia are struggling to hold onto customers. Kogan was forced to shut up shop last week due to a court order, and Vodafone has been bleeding customers for years now.

“With express delivery people can buy amaysim SIM online, in a few minutes, and have it delivered to their door in record time. You can do it for your next take-out meal, an impulse shopping purchase or the weekly groceries, so why not add mobile SIM cards to the mix,” amaysim Founder and CEO Rolf Hansen commented on the announcement.

“Given the popularity of the express delivery service in Sydney, we didn’t waste any time launching it in Melbourne, and can’t wait to see how Victorians receive it. The demand for fast same-day and next-day SIM delivery is definitely there, with our online sales more than doubling since we launched express delivery in Sydney.

“amaysim has worked hard over the last couple of years on an approach that is not centred around a race to the bottom in price. We’ve followed an unwavering strategy of combining simple, no lock-in BYO plans with a focus on local, increasingly do-it-yourself, personalised service – the aim is to make your thumb the remote control for your mobile lifestyle through apps, mobile-centric web and services that make life easier. It’s not what you’d expect from a telco and, while we’re not there yet, we’re well on the way,” Hansen said.

More info can be found at amaysim's website here.