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Wednesday, 21 July 2021 02:06

Stackchat, Tourism Australia partner on UK website launch Featured

By Staff Writer

AI-powered enterprise voice and chat platform Stackchat is officially partnering with Tourism Australia (TA) to launch the tourist organisation’s “revolutionary” platform on its UK website to provide every visitor with a personalised experience tailored to drive leads for Aussie businesses.

Stackchat says that rather than navigate from page-to-page to find the information and resources they need, users can now share their specific interests, plans and queries with an AI-assisted voice-and-text chat assistant who can seamlessly share information and collate personalised advice.

The platform has successfully launched on australia.com in the UK region under the name ‘Chat Mate’, with plans to roll out the intelligent assistant program in three new markets by Q3 - and a compact version of Chat Mate is already being trialled domestically, encouraging users to holiday here this year.

“Stackchat’s platform is a natural pairing for industries such as tourism because no two people have the same travel goals – so having a fun and easy website feature that offers flexibility and personal solutions for everyone just makes sense.” Says Stackchat CEO Marcus Robinson.

“Our platform also allows companies to better understand user queries that they may not be addressing via their web offering, allowing them to create content to better fulfil that user need. That’s the kind of insight and competitive edge you just can’t get through other means.”

Stackchat says its platform enables an immediate and personal interaction between customer and company via an AI? facilitated handcrafted conversation, allowing for “streamlined and memorable experiences engineered to drive sales and boost brand sentiment, the results speak for themselves”.

“Importantly, the platform allows companies to gather user data by directly asking customers for their relevant information, building valuable profiles and input without ever resorting to tracking tools or cookies. Stackchat notes.

“Stackchat is an ethical, transparent and efficient way for businesses to better understand their customers while collecting valuable consumer data.

“This data can be used to personalise the customer experience, identify content opportunities based on questions frequently asked by consumers, and to broadly solve key digital marketing problems.”

“People are desensitised to the traditional web experience. Stackchat represents a new, alternative way for users to opt-in to a unique and memorable engagement with companies. It’s the direction the digital marketing industry is heading in.” says Robinson.

 


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