Wednesday, 26 October 2022 20:10

Poor YouTube results send Alphabet shares down the gurgler Featured

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Poor YouTube results send Alphabet shares down the gurgler Image by Lukas Bieri from Pixabay

Google parent Alphabet saw its share price punished by nearly 6% after announcing an all round poor set of results for the third quarter, falling significantly short of expectations on both top line revenues and bottom line earnings.

Revenue was almost $1 billion short at $57.27 billion compared with the expected $58.2 billion, while earnings per share fell more than 15% short at $1.06 versus the expected $1.25.

The results, described as surprising by market analysts, has given rise to speculation in some quarters that staff cuts at the search, cloud and video giant are on the way.

Much of the less than illustrious set of Q3 results was attributed to the poor performance of video property YouTube, whose ad revenues fell $400 million short of expectations.

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Analysts are blaming the worrying results from Alphabet and Google on a slowdown of spending by companies in the digital advertising space because of economic concerns due to rising inflation and interest rates.

"The digital advertising market has been struck by a slowdown in spending in the past few quarters, as companies pull back their budgets," reported Yahoo Finance today.

The overall tone of the Alphabet results will be a worry for many tech industry stakeholders, not least workers at the coal face.

While reduced advertising and marketing budgets are generally the first casualties in enterprises during economic slowdowns, what often follows is a drastic reduction in headcount.

On that score, Alphabet has given indications in its latest results that the company may be about to engage in a wave or two of axe sharpening.

The Q3 results revealed that with 186,000 staff on its books Alphabet had 9,000 more staff than the expected headcount of 177,000.

However, as Yahoo analysts noted when commenting on the results, Alphabet CEO Sundar Pichai as recently as last month said that the company needed to be 20% more productive which in turn sparked speculation that a 20% reduction in staff numbers could be on the books.

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Stan Beer

Stan Beer has been involved with the IT industry for 39 years and has worked as a senior journalist and editor at most of the major media publications, including The Australian, Australian Financial Review, The Age, SMH, BRW, and a number of IT trade journals. He co-founded iTWire in 2004, where he was editor in chief until 2016. Today, Stan consults with iTWire News Site /Website administration, advertising scheduling, news editorial posts. In 2016 Stan was presented with a Kester Lifetime Achievement Award for his contribution to Australian IT journalism.

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