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Wednesday, 25 July 2012 08:42

Apple powers ahead

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Apple's Q3 results show strong year-on-year growth, even if they didn't meet analysts' expectations.

Apple has turned in a creditable third-quarter result, and even if it didn't break any financial records it did manage a sales record.

For the quarter ending June 30, the company reported $35.0 billion revenue and a net profit of $8.8 billion. These numbers were a substantial increase on the year-ago figures of $28.6 billion and $7.3 billion.

Even though Apple had forecast lower numbers, financial analysts were expecting revenue to be about $37 billion, with earnings per share around $10.23 rather than the $7.79 actually achieved.

The crazy thing about financial markets is that they try to find reasons why a company 'misses expectations' rather than reasons why their forecasts were wrong.

Unit sales were strong, at least for mobile devices.

26.0 million iPhones (up 28% year on year) and a record 17.0 million iPads (up 84%) were sold, although iPod sales continue to decline (by 10% year-on-year to 6.8 million) as the growing number of iPhones and other smartphones being sold cuts further into potential sales.


Even Mac sales saw an increase of 2% to 4.0 million units, which was a third-quarter record.

The results don't look so good on a sequential basis. Comparing Q3 with Q2, revenue was down 11%, with a 22% decline in Asia Pacific and 24% in Japan.

Given Apple's growing reliance on iPhone sales, it is possible that successful smartphone launches by other companies (eg, the Samsung Galaxy S III, which sold 10 million units in less than two months) affected the results.

Still, Apple has the iPhone 5 up its sleeve, and at this stage of its lifecycle you wouldn't expect the iPhone 4S to be selling especially strongly.

Mr Cook didn't give any clues about the next iPhone, saying only that Apple "will be launching iOS 6 this Fall. We are also really looking forward to the amazing new products we've got in the pipeline."

The Americas and Europe held up relatively well, with declines of 3% and 6% respectively.

Apple shares fell more than 5% in after hours trading following the announcement of the results.

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Stephen Withers

Stephen Withers is one of Australia¹s most experienced IT journalists, having begun his career in the days of 8-bit 'microcomputers'. He covers the gamut from gadgets to enterprise systems. In previous lives he has been an academic, a systems programmer, an IT support manager, and an online services manager. Stephen holds an honours degree in Management Sciences and a PhD in Industrial and Business Studies.

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