Opening to the tones of 'What a Wonderful World' Steve Jobs unveiled the all new iOS4 and showed off iPhone 4.0, updated iBooks with the ability to show PDFs as well as taking the wraps off the all new iAds service. Somehow, he managed to take a product that had been leaked weeks ago by Gizmodo and turn it into an event.
Most observers would suggest that the pricing for Apple's new iPad tablet device is 'about right.' So what is it with the latest announcement to permit in-application advertising? Are we about to be taken for a ride?