Hisense’s smart TV operating system interface is called VIDAA, and in its 2021 ULED TV models it is upgraded to VIDAA U5, dubbed as the fastest version yet, adding Google Assistant to the existing Amazon Alexa support, with select models to offer “hands-free” voice control, with new apps and streaming content coming including Kayo for sports lovers - and separately, Hisense TVs powered by Android are also coming.
At CES 2018, Hisense announced that Australia would be the first country to receive Hisense-branded OLED TVs, for even though TV makers all have tech to compete against OLED panels, it's clearly worth offering an OLED choice to custsomers who want it.
Hisense has rolled out its own range of affordable yet stunning 4K televisions, using ULED technology and its F1 Red Bull sponsorship to capture public imagination - and sales.
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