Sybase 365, a subsidiary of Sybase, Inc., the global leader in mobile messaging and mobile commerce services, today announced the deployment of SMS text alerts for Rite Aid, one of the United States' leading drugstore chains. The new service is available to all Rite Aid patients and customers nationwide regardless of their mobile network. Not only does this service increase convenience for customers and maintain prescription compliance it also lays the groundwork for future enhancements to text alert capabilities that Rite Aid can use to further enrich the customer experience.
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