Displaying items by tag: Murphy Mathew

GUEST OPINION: In a competitive digital booking environment, the concept of guest loyalty is being increasingly challenged. However, since it’s more cost effective to attract repeat business than it is to bring in new business, it stands to reason that a satisfied guest is much more likely to come back if they leave a happy customer. Hoteliers, therefore, need to ensure they create positive experiences for guests and constantly improve to attract return business.

GUEST OPINION by Murphy Mathew, APAC solutions engineer, IDeaS:  In general, a typical hotel makes roughly five million pricing decisions every year. The sheer volume of data needed to be gathered, analysed and decided upon means it is not humanly possible for any hotel revenue manager—or team for that matter—to get every decision right, every day. Business intelligence (BI) and machine-learning, automated systems are critical today in attracting guests, maximising profitable opportunities and expediting your hotel’s pandemic recovery.