With smartphone the centre of how we work, live and play, and for many, according to Samsung, even the only thing that we bring out of the home, replacing our laptops, wallets and even house keys, our phones and their security has never been more important or relevant.
Metal edges and Gorilla Glass 4 on both sides, a non-removable battery with superfast wired charging and plenty more, Samsung wants to kill all competition.
Who copied who? iTWire suggested that it would not be long before all smartphones offered the ability to separate work from home use.
Samsung has just launched its long awaited new iPhone killer, the Galaxy S4, sporting a range of new features including a dazzling super high res super sized 5 inch screen and innovative software applications.