Displaying items by tag: Janina Bauer

GUEST RESEARCH:  Consumers and business leaders agree that sustainability is important. According to surveys conducted by the IBM Institute for Business Value, 49% of consumers say they’ve paid a premium for products branded as sustainable  or socially responsible, and 77% of executives say that sustainability can accelerate business growth. Yet, almost 75% of leaders say they don’t have the “capabilities to monitor and measure” sustainability performance in real-time.

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