Wollongong-based ICT companies within the Information and Communication Technology Illawarra (ICTI) cluster have joined forces with the University of Wollongong, Wollongong City Council, and NSW Trade & Investment to launch the 'Wollongong is IT' campaign at the CeBIT IT show, being held in Sydney May 22-24 With the aim of making the region "Australia's answer to Silicon Valley."