Displaying items by tag: FLoC

Google has dropped plans to implement ad-targeting technology known as Federated Learning of Cohorts and instead come up with a replacement known as Topics.

The project that manages the WordPress content management system, which claims to power about 41% of the Web, will treat Google's new ad-tracking technology, Federated Learning of Cohorts, as a security issue and block it from working.

The Brave browser will not support Google's experimental new technology for ad targeting, known as Federated Learning of Cohorts, two senior officials from the organisation behind the browser say.

Google has begun a trial of its experimental new technology for ad targeting, known as Federated Learning of Cohorts, selecting a random set of users without notifying them, the Electronic Frontier Foundation, an organisation that fights for digital rights, says.