GUEST OPINION by Krupal Raval, Managing Director, xScale, Equinix: Hyperscalers like Amazon Web Services (AWS), Microsoft Azure, and Google Cloud have become a ubiquitous part of our lives. From searching the internet, to online shopping, to storing data in the cloud, few of our online transactions escape their reach. And like other businesses, hyperscalers must continually pursue new business opportunities while tracking the evolving needs of their customers and partners.