GUEST OPINION: For security professionals who may be hesitant to invest in video analytics, now's the time to reconsider. In a newly released Omdia report commissioned by BriefCam (now Milestone Systems), the research firm uncovered a compelling story: more than 85% of the organisations surveyed that use video analytics achieve a return on investment within just one year. The study, which surveyed 140 end users across multiple industries, demonstrates that security technology is no longer just for security — it's a cross-organisational tool that delivers measurable business value far beyond traditional safety applications.