The average per-device data consumption for smartphones has overtaken tablets for the first time; iPhone 5 users are the biggest downloaders, but Galaxy S111 users lead in uploads.
Consumer demand for mobile data is exploding beyond market expectations, fuelled by new smartphones, apps and services, with the greatest demand coming from iPhone 4S users who have shown their huge appetite for information, demanding twice as much data as the iPhone 4 and 3G users.